Writing to Inspire: Bring Audiences to Act

Words inspire us daily: to support a cause, purchase products, and engage with our communities. How do you choose the right words to inspire your audiences?

New companies need to attract customers, organizations with traction need to keep their momentum going, and nonprofits need to inspire meaningful change. In all these situations, it’s the power of the written word across all digital channels that makes the difference. Join Janine Jacques, founder of the 500,000-strong Equine Rescue Network and chair of the Digital Marketing program at the New England College of Business, as she teaches how to reach your core audience and inspire them to action.

You will learn:

  • Finding the right tone to resonate with multiple audiences
  • Bringing clarity any topic
  • Writing fun, engaging emails
  • Posting to social media in ways that create lasting connections
  • Communicating your value in under 30 seconds on the web


Location: Main Hall Date: September 24, 2016 Time: 9:00 am - 10:00 am Janine Jacques Boston marketing conference speaker Dr. Janine Jacques